Catalyst Strategic Consultants: Newsletter

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Re: Spring! And the smell of disinfectant is in the air!

Spring cleaning is an urge that strikes North Americans when the days start to lengthen and the snow melts. We get into those musty places that have not seen a broom over winter. Closets get dumped out. Last year's garden detritus is packed into plastic bags and the garage contents get hauled out into the sunshine.

Khoo-neh Takouni - that's what the Persians call it. It means "shaking the house".

Our companies and organizations need a similar shake up.

Old systems kicking around that need updating. You know processes that frustrate users and don't add discernable value. Weed ‘em out!
Pieces of your brand promise that have outworn their marketplace welcome. - Dump 'em.
Got any projects launched to allegedly strengthen your company that never get finished or to work? - Tube 'em.

Don't expect applause for this. People get attached to things of little intrinsic value. They protest, they continue - surreptitiously. These babies do not exit gently. But it's worth it to clean ‘em up.

And while you’re at it, why not an office and plant sweep? Does wonders for the outlook.

What do you get? Same as with house and garden... Scrubbed, weeded out, unblocked and ready for action. Not a bad way to head into summer, is it?

See you there...

Doug Bouey

Another enterprise is on its way to a billion dollar success. Our company building process - from Presidential Counsel to Executive Drive behind an Intelligent Plan - is there. Should yours be next?

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